How Do Organisations Use Open Source Social Media Data?


SOCMINT is a broad term that encompasses the gathering of intelligence from open sources, including social media. SOCMINT has many uses: it can be used for business and marketing purposes, by governments to gather information about their citizens, and also by journalists who want to find out what people are saying about them online.

Who Uses SOCMINT, And Why?

SOCMINT is used by businesses and organizations to understand their market, competitors, customers, and suppliers. It can also be used to identify threats to the business or organization.

Governments use SOCMINT for surveillance and intelligence gathering both domestically and internationally. The military uses SOCMINT as part of its surveillance efforts during war or conflict situations.

Businesses And Organizations

Businesses and organizations can use open source social media data to gain a better understanding of the market, their competitors, and their customers. The types of information that can be gathered from these sources are:

  • Market sentiment (positive, negative)
  • Who is talking about your product or industry?
  • What are they saying about your brand? Is it good/bad/neutral? Do you have any detractors? How widespread is this sentiment across different demographics like age groups or gender for example? Also what other things do people talk about in the same post as mentioning you so it helps us understand more about those topics which may be relevant to our business too?


Governments use social media intelligence gathering (SOCMINT) to monitor public sentiment, track the spread of information, and identify threats to national security. They also use SOCMINT to monitor elections, election campaigns, and political parties. For example:

  • In 2017 Facebook removed some 25 pages from their platform after discovering they were linked with an influence operation backed by Russia that was attempting to influence politics in countries such as Turkey and Syria through fake accounts on Facebook and other social media networks.
  • In 2018 Twitter identified over 50,000 Russian-linked bots during the 2018 midterm elections cycle – many of which shared politically divisive content that amplified divisive issues like gun control or immigration reform with American voters online.


The military is an important user of social media intelligence.

  • The military uses social media to find recruits.
  • The military uses social media to gather information about enemy positions and tactics.

Legal And Law Enforcement

The socmint process is also used by law enforcement agencies to find criminals, missing people and even missing children.

The police can use social media data to help them in their investigations. For example, a suspect may have been posting on Facebook about his or her location before they committed the crime. The police could then use this information as evidence against them during court proceedings.

Journalists And Investigative Journalists

For journalists and investigative journalists, social media data can be an important part of the story. As a reporter, you might use it to find new leads or sources for your investigation. Or you might use it to verify information that has already been published.


SOCMINT is a powerful tool that can be used to uncover information about organisations, businesses, and individuals.

In this post, we have given you an overview of the key players in the SOCMINT world and how they use social media intelligence gathering. We hope that this was helpful for those who are new to SOCMINT or are looking for ways to improve their social media intelligence-gathering practices. If anything was unclear, feel free to reach out with any questions!

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